The novels were affected in terms of the broadcast schedule, the length of the story and their content. This fact marks a historic milestone for the company because its productions could be seen all over the world.

Its first international sale was the telenovela Esmeralda, written by Delia Fiallo and starring the successful couple of the moment Lupita Ferrer and José Bardina. In 1971 Venevisión began the international distribution of its programs thanks to the implementation of video-tape technology years ago. The cultural nature of the programs was established in Resolution 3.178 in its article 9. The telenovela continued its course without major setbacks until, that same year, the official regulations that regulated all types of transmission came into force. In 1969, the first foreign telenovela, called Mi Maestro, a Mexican production, was broadcast on channel 8 But there was still a long time left for the simultaneous importation from other countries but the Venezuelan soap opera had already taken its place, when in 1972, with La Usurpadora, an original by Inés Rodena, the first Venezuelan drama was sold to the international market. Later, with the appearance of video tape, there is the possibility of recording images and sounds, thus having control over the transmission schedule, and allowing the telenovelas to be archived and broadcast. Years later, in the 1960s, the genre was established and gradually each Latin American country began to give it its particular style and shape. The first telenovela to be broadcast was La Criada de la Granja, in 1953, starring Aura Ochoa and José Torres, broadcast live on Televisa, Monday through Friday at seven at night and with a daily duration of 15 minutes. By 1952 television arrived in this country, being one of the privileged countries to have this extraordinary 'invention'.

La revancha telenovela venezolana